BBC - Press Office - Creative Archive
According to the BBC Press Office
: "The BBC Creative Archive, first announced by former BBC Director-General, Greg Dyke at the Edinburgh Television Festival in August 2003, launches in autumn 2004 and will allow people to download clips of BBC factual programmes from bbc.co.uk for non-commercial use, keep them on their PCs, manipulate and share them, so making the BBC's archives more accessible to licence fee payers.
However, the initiative also has broader public service ambitions to pioneer a new approach to public access rights in the digital age."
Are you listening RIAA?