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Larry Ponemon's Top 5 privacy issues for 2005: "Despite privacy concerns, however, the vast majority of people we contacted are willing each day to take significant information-sharing risks for small benefit. These actions include downloading free software, obtaining free Internet services or receiving an e-product coupon. "
The top five issues are:
Identity management
Phishing and Spoofing
Internet Advertisting
Airline privacy
Customer Trust for business value