.comment-link {margin-left:.6em;}
Webistemology
Wednesday, December 15, 2004
  Runaway Cluetrain
All I can say this is Doc Searls in a full out Clue Train runaway. Gotta love it. Here's a sample:

First, we're readers, viewers, listeners and (most of all) customers, not just "consumers." As Jerry Michalski put it long ago, a consumer is nothing more than a gullet whose only purpose in life is to gulp products and crap cash. Economically speaking, "consumer," as the word is commonly used in the advertising business, is a linguistic fossil from the old industrial world where the only way big companies could reach potential customers was through media conduits that sluiced in one direction only, from the privileged few to the captive many. Except as the literal reciprocal of "producer," "consumer" no longer holds much useful meaning, except where the supply side of advertising talks amongst itself. Worse, using it is risky and misleading. It disses a whole side of the marketplace that grows in power every time one customer links to another one.


 


Links to this post:

Create a Link



<< Home

Google
You think you know something?
How do you know what you think you know?

ARCHIVES
May 2004 / June 2004 / July 2004 / August 2004 / September 2004 / October 2004 / November 2004 / December 2004 / January 2005 / March 2005 / April 2005 / May 2005 / June 2005 / July 2005 / August 2005 / November 2005 / December 2005 / January 2006 / July 2006 / October 2006 / January 2009 /


BlogRolling


Blogroll Me!

Creative Commons License
Listed on BlogsCanada
Listed on Blogwise
Blogarama - The Blog Directory
Listed on BlogShares
Powered by Blogger



Photoblogs.org

The Internet Traffic Report monitors the flow of data around the world. It then displays a value between zero and 100. Higher values indicate faster and more reliable connections.